Strategic marketing based on case study Maytag Corporation Research Paper

Strategic marketing based on case study Maytag Corporation - Research Paper Example The main problem in this case is the decision of buying the Maytag Corporation. The deadline regarding the offer is getting near and Qingdao Haier was still undecided whether or not to acquire the other company. Alongside with the main problem is the issue of what would Maytag bring to Qingdao in case it has made its decision to finally acquire it – whether it will be beneficial to the company or would just be a burden to the firm. Moreover, the changes that the acquisition would bring to the company such as the structure, the operations and even the policies are also the things that Qingdao should consider. All these should be evaluated in order to come up with a sound decision of Qingdao’s acquisition of Maytag. SWOT Analysis †¢ Strengths Qingdao Haier Ltd. is a very powerful company operating for more than two decades already. With this, the company has become one of the top 50 corporations in developing countries. Its ability to manufacture appliances at a wide range is also a strength that the company has, not to mention its diversified marketing strategy. Being able to conquer even the foreign lands is a proof of how well the company is going. The strength of going in for a difficult market, just like what the company did shows how strong the company is and reaching those markets is another strength for the company since this would mean that they are able to influence more people, thus bringing in higher income to themselves. As for Maytag Corporation, its edge on advertising is a big strength for the company. The quality of their appliances is also well-known. Maytag has as well made a mark in the home appliance industry by selling their appliances on the large retailers and numerous independent distributors. Con quering the United States, the company is said to be at large in this country. Maytag Corporation can also be said as a diversified corporation when it comes to their products. They are able to compete with other companies by producing appliances that meet the needs of different people. Weaknesses The Qingdao Haier Ltd. is weak at its advertising campaigns. Though this could not be seen as much of a hindrance to the company’s success, still, it can be viewed as its weakness, as advertisements make a huge impact on everything especially when you are selling something. Another weakness that Qingdao possesses is the pricing. Qingdao prices its products lower than any other brands like Whirlpool, General Electric and Maytag. This can be viewed as a weakness since by pricing your product on a lower level; consumers can have the mentality that your product is a sub-standard one as well. On the other hand, Maytag Corporation’s main weakness is its lack of innovation. The need s of people changes as time passes by and Maytag failed to deliver these needs, unlike what the other brands did. This has caused for the decline in sales and revenues for Maytag Corporation for the past years. With this, distributors as well stopped selling the brands thus giving

The book Marriage Morals by Bertrand Russell Essay

The book Marriage Morals by Bertrand Russell - Essay Example It contests and lobbies against LGBT rights, divorce, abortion, embryonic stem-cell study and pornography. Marriage and Morals is an old book written by philosopher Bertrand Russell, and that questions the Victorian perceptions of morality concerning marriage and sex (Russell 2). Contrast issues The Liberation of Women: chapter seven of the book advocates for women liberty; however, the approaches contrasts the morals the title claim. The chapter claims that the sex education provided by many books is insufficient to curb immorality. The only fixation that will suffice is to eliminate from young women all chances of being by themselves with men: girls must be prohibited to make their living by work outside the residence; they should never be permitted an outing unless in a company of their mother or an aunt; the unfortunate practice of going to boogies without a chaperon ought to be sternly stamped out. The book suggest that to avoid immorality of unmarried women there should be a mo nthly medical checkup carried out by police doctors and these doctors preferably castrated, and non-virgins to be sent to penitentiary(Russell 82). The chapter continue to suggest that the use of contraceptives and talking to unmarried women to be prohibited. The author asserts that if this is carried out for several years then the tide of immorality will be curbed. The concept is comparable with FRC effort to make women free from oppression; however, the approach differs. FRC has processes to encourage women freedom in a more humane manner as contrasted to suggestion that the book provides. It supports a federal ethics clause, permitting medical employees to refuse to give certain treatments to their clients, such as procurement of abortion, blood transfusion or birth control. It also supports for abstinence- and encourages sex education, intelligent design and entreaty in public schools, and the control of pornography and other "obscene, profane, indecent, or program on broadcast and cable television (Stange 510). In both cases, there is advocacy for restriction; however, the approaches differ. The book suggestions are not liberty related they are a different form of oppression of women in pretext of curbing immorality. The book gives a presumption that immorality can be controlled through restriction of women activities. Sex Morality: Chapter 8 of the book discuses the taboo on sex knowledge, it claims that frank pornography would do less damage if it were open and unashamed than it does when it is rendered interesting by secrecy and stealth(Russell 89). This is contrary to FRC stand on pornography since it is against it and advocates for the control of pornography and other indecent, obscene, profane, or program on broadcast and cable television. The book argues that the taboo against nudity is an obstruction to a decent approach on the topic of sex. It proposes that it is in order for children to observe each other and their parents nude when it so happen s naturally. There will be a short time, most likely at about three years of age, when the youngster is fascinated in the dissimilarity between the mother and the father, and compares them with the variances between themselves and other siblings, but this stage is soon ended, and subsequent to this they take no more interest in nakedness than in clothes. This is a contrasting fact with FRC stands that condemns any form of obscenity (Stange 510). The book considered homosexuality to be immoral when it